Pampers launch smallest ever nappy

Approximately 4,500 babies are born prematurely in Ireland each year and due to advances in medical science, survival rates are increasing. To help these little fighters, Pampers has developed its smallest nappy yet, the Pampers Preemie Protection Size P3. Designed specifically to meet the needs of the tiniest little fighters, the Size P3 nappy is three sizes smaller than a regular newborn nappy and is suitable for babies weighing as little as 1.8lb (800g). And 300,000 of these tiny nappies are being made available to our maternity hospitals, giving every premature baby born access to free nappies.

Pampers Preemie Protection nappies are designed to minimise disruption to help with sleep, positioning, and medical care for premature babies. Regular newborn nappies currently used by neonatal nurses have a wide core that can push baby’s legs apart, not allowing baby’s hips and legs to rest comfortably, which 99 per cent of nurses agree disrupts healthy growth and development.

Campaign ambassador, singer and mother Sophie Ellis-Bextor said, “As a mum of two premature babies, I have seen first-hand the extraordinary power of babies to fight against the odds. When your little one is in the neonatal intensive care unit, all you want is to give them the best chance to grow healthy and strong, and this also means having the right nappy for their needs.  During our stretch in hospital, nappy changing was one of the few chances we had to touch and bond with our boys. They were so fragile and it was difficult– we tried to fold the bigger nappies over but the boys looked really uncomfortable in them. I am so pleased that Pampers has developed special nappies for preemies and is donating them to Irish hospitals. This will make such a huge difference to these tiny babies and their families.”

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Pampers Preemie Protection nappies are available in sizes P1 (less than 5lb/ 2.7kg) and P2 (less than 4lb/ 1.8kg) and P3 (less than 1.8lb/ 0.8kg). The nappies are not available to buy as Pampers is donating them to hospitals. To arrange product sample delivery, all hospitals should contact pampers.preemie@fleishmaneurope.com. Pampers is currently working to ensure all Irish hospitals have access to free preemie nappies.

maternity&infant