The startup Coroflo have had a busy 2017. And with a funding boost of €900,000 there seems to be no signs of stopping for the breastfeeding technology.
Since patenting technology in April which it says is the world’s first accurate breast milk flow monitor, the company has been busy — winning the Irish leg of the Virgin Voom pitch competition, qualifying as a regional finalist in the Intertrade Ireland Seedcorn competition and becoming one of three ESB Spark of Genius competition finalists which get to pitch at the Web Summit.
Coro – the breast milk flow app
Company CEO Rosanne Longmore believes the success of the company can be attributed to the strength of the technology which she believes will address some of the problems around low breastfeeding rates.
Response to the technology has been hugely positive. Described as being a “tangible product”, Coroflo has both impressed its users and investors.
Patented in April this year, the Coro breast milk monitor, which works in conjunction with a mobile app, has been two and a half years in development. The idea originated with the company’s co-founders Dr Helen Barry and her husband James Travers, who identified a need for this type of product when they had concerns about the feeding levels of their own baby.
— Coroflo (@coroflobaby) October 19, 2017
“There was no way to measure milk supply accurately, precisely and in real-time so they set about creating one,” said Ms Longmore, explaining that this solution has only become possible now because of recent developments in microtechnology.
She discovered that some women stop breastfeeding because they are concerned that their babies are not getting enough milk and this is a problem in first world countries.
In Ireland, 55.4 per cent of babies are breastfed by the time of the first visit by a public health nurse, usually within days of discharge from hospital. At around three months, that percentage goes down to 39.3 per cent.
“In Ireland 36% of women who stop breastfeeding cite concern regarding low supply as the main reason for discontinuing’’ said Ms Longmore in an interview with The Telegraph.
But this handy app could put an end to all of the questions about supply. What do you think? Would something like this have made it easier for you to breastfeed your baby for longer? Or would you have tapered off anyway?